OnDemand until

May 15, 2021


No Travel Necessary


Breakout Session


Learn & Network

About the Event

On April 14th 2021, the Association for PRINT Technologies hosted our organization’s first virtual conference and online trade fair. The Variable Data Print & Mail Summit featured sessions, resources, and networking opportunities in the variable data print, personalization, and direct mail space.

We are incredibly excited to share that all content from the event can be streamed on-demand now! This sector is poised for exponential growth in 2021 - thanks to increased consumer wariness of digital tracking, privacy concerns around Big Tech, and a renewed interest in tangible direct mail marketing.

Log into the virtual environment now, navigate to the Auditorium Hall, and get learning! Sessions will be accessible until May 15th, so make sure you revisit your favorite content before then.

Meet your Keynote Speaker

Ron Jacobs


All Day

10 am - 10:45 am

Introducing A Dynamic New Digital Marketing Channel... Spoiler Alert: It Is Direct Mail!

Ron Jacobs

CEO of Jacobs & Clevenger

10:45 am - 11:30 am

The VDP 4.0 Revolution

Don Carli

Don Carli, President, Nima Hunter moderates a panel of B2B and B2C Marketers

Michael Simmons

CEO of VLG Marketing

Brayden Young

Co-Founder and Chief Alliance Officer, Sendoso

Lisa Rhatigan

Vice President of Marketing, ImOn Communication

10:45 am - 11:30 am

Who's mailing what? Direct Mail trends in 2021

Jill Corcoran

CEO, Who'sMailingWhat

11:30 am - 12:15 pm

The Power of Data Driven Communications – a Blueprint for Success

Erik Norman

SVP Sales & Marketing

Adam Gertz

VP Informatation Technology at Bolger Inc.

11:30 am - 12:15 pm

The Value of Verticals, A Step by Step Guide to Finding Your Niche!


Karen Kimerer

Partner, K.L. Kimerer & Associates leads a panel of Print Service Providers


Melanie De Caprio

Director of Marketing, SG360

12:15 pm - 1:00 pm

Communication Trends in a World of Change & Reaching Across Generations


Nicole Tully

Chief Of Staff and Senior Marketing Specialist at Canon Solutions America

12:15 pm - 1:00 pm

Hey, I Know You! How Marketers are Using Variable Data Printing to Personalize Communications


Cheryl Kahanec

CEO Quantum Group leads discussion with a panel of marketers

1:00 pm -1:45 pm

Big Change Coming to Big Data Marketing. Printers Must Take Notice.

Jon Budington

CEO, More Vang

1:00 pm - 1:45 pm

Proof of Mail Best Practices: What You Must Know


Judy Kalus

Sr. Business Analyst, PB|

Kim Waltz

Vice President Client Relations & Postal Affairs, Cathedral Corporation

1:45 pm - 2:30 pm

How to Take Advantage of Informed Visibility with the USPS

Dave Lewis

President, Snailworks

Glen Swyers

Director, Marketing Integration The IMAGINE Group

1:45 pm - 2:30 pm

Variable Print & Mail: The Software Required to do the Job


Mike Porter

President, Print/Mail Consultants, moderates a panel of industry suppliers and practitioners


Matt Mahoney

Executive VP, Sales, Racami


Jonathan Malone-McGrew

Senior Director, Engagement Solimar Systems


Debbie Serphillips

System Test Lead, Engineer, Pitney Bowes

2:30 pm - 3:00 pm

Final Keynote: The Future is Optichannel Communications


David Rosendahl

Co-founder & President, MindFire

Elite Sponsor


Media Sponsor

Frequently Asked Questions

Absolutely nothing! This Virtual Event is completely FREE for you.
Yes, you will be provided login credentials to test the system and get familiar with the interface.
Your login details will be emailed to you ahead of the event. You can use these details to access the online event.
The on-demand content will be hosted for 30 days following the event.
We recommend Chrome and Firefox.
Good internet connectivity will ensure high quality video streaming.